“A good teacher inspires others to continue his aspiration”, as quoted from the Han Dynasty's 'Liji: Xueji' (Book of Rites: Record of Learning), which was believed to be the world’s first book on education. We identify with this quote and believe that great education should pass on not only the knowledge, but also the will and ambition.

Keyword Education, founded in the UK and China in 2007, has long been committed to advancing international education and facilitating overseas study programs. Keyword has established strong academic partnerships with leading global educational publishers. Notably, in 2018, Keyword collaborated with National Geographic Learning to develop the 'Look' series of textbooks. Furthermore, the company played a key role in helping Pearson establish standards for the PTE Young Learners (PTE YL) English assessment in China.

Leveraging its robust international advisory team, a cadre of professional educators from both China and abroad, and a dedicated research and development team, Keyword Education has created an array of innovative educational products. Among these is the CHEL-C Graded Reading System, which is tailored to young Chinese readers and aligned with the American Lexile Framework for Reading.

Over its 17-year journey, Keyword Education has evolved into a comprehensive educational group. It now encompasses a broad spectrum of services, including domestic and international education, study tours, studying abroad, publishing, and graded reading. This evolution allows Keyword to offer Chinese students a well-rounded approach to academic planning and training.

Language serves as a bridge for communication and a medium for expanding future opportunities. At Keyword Education, we are dedicated not only to enhancing each student's language skills but also to helping them use language as a bridge to connect diverse cultures, understand global trends, and stay attuned to the pulse of the times. We firmly believe that strong language abilities enable us to better anticipate and shape the future.

The KESDC® System (Learning-Experiencing-Practicing-Testing) is an efficient English learning framework developed by Keyword Education for young learners, based on years of teaching research. This system integrates a scientific STEAM teaching approach (Science, Technology, Engineering, Art, Mathematics) to incorporate various practical courses within a diverse English environment, fostering comprehensive growth in students.

The English communication skills acquired through this system are further practiced and enhanced in international study tours and immersive programs. By grounding their learning in real-world contexts, students are able to apply their knowledge effectively. After completing each learning stage, students can evaluate their progress through international English proficiency tests such as PTE, GESE, and the Cambridge English: Key for Schools exam. This process helps them set goals for the next phase of their studies, enabling them to systematically and comprehensively master international communication skills and learn to view the world through the lens of English.

Keyword Education employs a multifaceted teaching approach, integrating various instructional methods to cater to different learning styles. This approach aims to discover the most effective learning strategies for each child, ultimately achieving the goal of using language as a practical tool.

• 2007: 21st Century English Education Weekly - Excellent Brand in English Education

• 2012: Shenzhen Lifelong Learning Week - Outstanding Organization Award

• 2015: Hengshan Volunteer Recognition Conference - Compassionate Educational Support Award

• 2016: Peking University Social Research Center and Zhilian Recruitment - Best Employer Nomination

• 2017: Jingbao Shenzhen Education Industry Brand Rankings - Most Influential Brand

• 2017: Southern Metropolis Daily Education Reform and Innovation Awards - Most Reputable Education Brand of the Year

• 2018: Peking University Social Research Center and Zhilian Recruitment - Best Employer Nomination

• 2018: Keyword Education was recognized as a "Shenzhen Integrity Education Brand" by Shenzhen Special Zone Daily

• 2018/19: Oxford Education Resources and Services - Gold Medal Partner (Qiaohai Qiaoxi (Shenzhen) Education Technology Co., Ltd.)

• 2019: Peking University Social Research Center and Zhilian Recruitment - Best Employer Nomination

• 2020: Sina Education - “2020 Sina Five-Star Gold Medal Children's English Brand”

• 2020: "Echo China" Tencent Education Annual Gala - “2020 Influential Children's English Brand”

• 2023: "Echo China" Tencent Education Annual Gala - “2023 Influential International Education Brand”

Address: 33E2, Tower E, China Resources Land Building, Nanshan District, Shenzhen City

Phone Number: +86 400-645-6185